As part of ongoing bushfire recovery efforts Coffs Harbour City Council is working with Orara Valley businesses to develop a tourist trail to help visitors discover and explore the many delights of this hinterland gem.
A key part of the initiative is the development of an illustrative map to showcase the natural spaces, cultural and historical experiences and tasty delights of the region – such as Bindarri National Park, the iconic Golden Dog and the famous swimming holes of the Orara River.
Once complete, the Orara Valley Tourist Trail and map will be published on www.oraravalleytouristtrail.com.au and in print.
“Encouraging tourists – and locals from the wider region – to explore the wonderful Orara Valley is a great way of supporting and helping the community recover from the bushfires,” said Coffs Harbour Mayor Councillor Denise Knight. “Visitors will bring a positive economic boost and vibe that is so vital for the area.”
Three local businesses – All About Me BnB, Idle In Café and the Golden Dog – came together to produce a TV commercial as a first step of the tourist trail development. The commercial celebrates the beauty of the Valley and the enjoyable experiences people will find along the trail.
‘Shop the Orara Valley’ – a further stage of the tourist trail – is a specific campaign to showcase the food, produce and retail delights of the area – and it kicks off on the weekend of 7-8 November with a push to encourage Coffs Coast residents to visit the Valley.
“We’re excited to be joining with local businesses to promote ‘Shop the Orara Valley’, which was made possible through NSW Government Resilience and Recovery Funding,” said Fiona Barden, Council’s Section Leader Industry and Destination Development.
“It’s a great opportunity for the Coffs community to explore this gorgeous area and support the community – and maybe take home a treasure or two.”
Coffs Coast locals are invited to explore the beautiful hinterland, shopping bag in hand, to browse and buy the many tastes and offerings available from retailers, producers, stall-holders, cafes and restaurants. Even better, there are free shopping vouchers to spend!
Getting involved is easy. Visit www.oraravalleytouristtrail.com.au to register for your ‘Shop the Orara Valley’ Pack which includes a shopping bag and free shopping vouchers worth $50.
On the weekend of 7 or 8 November, collect your Pack and follow the complementary map to find places to browse, buy and relax throughout the area.
“There will also be a number of other exciting happenings taking place over the weekend, so jump online and make sure you don’t miss out,” added Ms Barden.